A Virtual Call to Care
Inspiring Future Healthcare Professionals
Faced with a growing shortage of qualified personnel, the healthcare and welfare sector needed a way to capture the attention of younger generations. For Stichting ZWBT, traditional materials weren’t enough to convey the complexity and urgency of work in this vital field.
To meet this challenge, we developed an immersive Virtual Reality (VR) experience that puts young people in the shoes of healthcare professionals. From the fast-paced action of an emergency call center, to riding in an ambulance en route to a crisis, and even stepping into the high-pressure environment of an operating room, this VR experience provided an eye-opening journey into the world of care.
The Challenge
How do you engage and inspire young people to consider a career in healthcare? Stichting ZWBT needed a solution that:
- Connects emotionally with participants by showing the rewarding nature of healthcare work.
- Demonstrates the urgency and excitement of roles in the sector.
- Stands out as an interactive and memorable recruitment tool.
Our Solution
We created an immersive VR experience designed to captivate and educate:
- Real-Life Scenarios: Participants experienced emergency situations, from managing urgent calls in a dispatch center to performing life-saving actions in an operating room.
- Interactive Storytelling: Each scenario allowed participants to step into the role of a healthcare worker, fostering empathy and understanding of the challenges they face.
- Accessible and Portable: The VR setup was designed for events, making it easy to take to schools and recruitment fairs.
The Impact
This VR experience has proven to be an effective tool for youth engagement and recruitment:
- Increased Awareness: Participants gained a realistic understanding of the demands and rewards of working in healthcare.
- Emotional Connection: Many felt inspired by the sense of urgency and importance of the scenarios.
- Expanded Reach: The portable VR experience was used at multiple events, reaching hundreds of young people across the region.
Why It Worked
The VR experience succeeded because it was built to connect emotionally and immerse participants in the excitement of the healthcare profession.. For this project, we applied our eight motivational pillars.
These pillars are just part of our broader 8-pillar approach, which ensures every project we create is immersive, engaging, and effective.
Interested in creating a recruitment tool that inspires the next generation?
1. Immersive Realism
Realistic scenarios allowed participants to step into the action, making the experience vivid and memorable.
2. Purpose-Driven Engagement
The scenarios highlighted the life-saving importance of healthcare roles, inspiring participants with a sense of mission and purpose.
3. Interactive Learning
By actively engaging in the scenarios, participants learned about the challenges and rewards of healthcare in a way no brochure or video could achieve.
Grete Visser
how important is it to make young people enthusiast to work in the health, welfare sector and construction & engineering.
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