KWEEKERS - A Gamified Recruitment Revolution
Empowering KWEEKERS
At the AFAS Succestival, we collaborated with KWEEKERS to transform recruitment into an engaging, gamified experience. By blending Virtual Reality (VR) with a festive theme, we created a game that not only entertained but also gathered actionable insights—positioning KWEEKERS as a leader in innovative recruitment.
The Challenge
How do you attract top talent and leave a lasting impression at a crowded event? KWEEKERS needed a solution that combined fun, functionality, and data collection while reflecting their forward-thinking brand identity.
Our Solution
We designed a VR experience that was immersive, intuitive, and impactful:
- Personalized Gameplay: Players entered their details, linking their game session to a leaderboard for a competitive edge.
- Festive Theme: A beautifully crafted Christmas market setting made the game visually appealing and fun.
- Intuitive Interaction: With hand-tracking technology, anyone could play—no controllers or prior VR experience needed.
The Impact
The KWEEKERS VR game delivered measurable results:
- Higher Engagement: Visitors spent more time interacting at the booth, increasing dwell time.
- Lead Generation: Competitive gameplay encouraged participants to share their contact details.
- Memorable Branding: The immersive experience reinforced KWEEKERS’ innovative image.
Why It Worked
Every element of the KWEEKERS VR game was crafted using our proprietary gamification framework, designed to create engaging and impactful experiences. For this project, we applied our eight motivational pillars.
These pillars are part of a broader approach rooted in motivational psychology, ensuring every solution we create is immersive, inspiring, and perfectly aligned with user goals.
Curious about the other five pillars—and how they can elevate your project?
1. Curiosity Unlocked
By creating a visually stunning and festive Christmas market environment, we sparked exploration and excitement, encouraging users to dive into the experience.
2. Achievement Drives Engagement
A competitive leaderboard and rewards tapped into the desire to achieve, motivating participants to keep playing and striving for better scores.
3. Ease of Access
Using hand-tracking technology eliminated barriers to entry, making the experience intuitive and welcoming, even for those unfamiliar with VR.
Yenneke Haring
Crow Group is accessible, responds quickly, is creative, and truly collaborates with you.
Ready to Gamify Your Next Event?
Let’s create an experience that captivates audiences and delivers measurable results—just like we did for KWEEKERS.
Your Personal
Succes Team